
Beatology is a music supervision, sync licensing, artist development, and creative strategy company founded by Gordon “DJ Stealth” McGinnis.
Built from decades of experience across music production, major-label marketing, live entertainment, catalog development, and television placements, Beatology connects music, culture, creators, and brands through strategic creative partnerships.
Our work spans hip-hop, R&B, pop, instrumental music, television, streaming, gaming, branded content, and live entertainment. Beatology supports artists, producers, media companies, and brands with music supervision workflows, sync-ready catalog preparation, metadata organization, rights coordination, soundtrack strategy, and artist development.
Gordon McGinnis has contributed to projects involving Universal Music Group, Interscope, Geffen, A&M, Disney, BET, Paramount, MTV, VH1, Bravo, OWN, Beats by Dre, Microsoft, Puma, Xbox, and other entertainment and brand partners.
Beatology’s mission is simple: connect authentic music with the right story, platform, audience, and opportunity.
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